Demand & Market Analysis

  Demand and Market analysis: Detailed Analysis of the Current State of the Banking Sector and Cryptocurrency Market

In recent years, we have witnessed significant development in the field of financial technologies, especially in the traditional banking and cryptocurrency sectors. The growing interest in cryptocurrencies and rapid development of blockchain technologies have led to new opportunities and challenges for traditional banks. On one hand, cryptocurrencies offer new forms of assets and investments, while on the other hand, they necessitate a reevaluation of approaches to security, regulation, and customer service.

Traditional banks, under pressure to innovate, face limitations with their outdated systems and processes. Meanwhile, cryptocurrency markets, despite demonstrating significant growth potential, continue to grapple with issues of regulatory uncertainty and volatility. This creates a unique niche for a new generation of banks that can combine the reliability and trust of traditional financial institutions with innovative approaches and flexibility offered by cryptocurrency platforms, such as our ready-to-use payment system based on Oracle Database.

Through a deep analysis of these two spheres, our project identifies key points of synergy and opportunities for creating a new type of banking institution that can effectively operate in this dynamic landscape, offering innovative and secure financial solutions. We place significant emphasis on the initiatives of our contributors, who provide suggestions for enhancing existing banking solutions. These suggestions include increasing the speed and simplifying settlement operations, enabling full client fund management from a single bank, akin to the EU's PSD2 and P2P directive. We also seek to increase the integration of AI-driven robots into the mobile banking applications of the future bank, among many other enhancements.

Identification of Market Gaps and Opportunities

As a result of our analysis, we have identified several key gaps in the modern banking sector that represent significant opportunities for our project:

• Lack of Cryptocurrency Integration: Most traditional banks have yet to fully adapt their systems to work with cryptocurrencies, creating a demand for our banking services that could bridge the gap between traditional financial assets and the cryptocurrency market;

• Limited Availability and Liquidity of Securities, Absence of a Depository in the Crypto Asset Context:

• Many investment products, especially in the private sector, remain inaccessible to a wide range of investors due to high entry thresholds and limited liquidity. We initially propose an innovative product in the form of digital NFT-governance, allowing any depositor to securely and easily become part of our team at any time;

• Security and Transparency Issues: Existing banking systems often suffer from shortcomings in security and transparency, posing risks to clients and institutions. This issue is already being addressed through Oracle and will continue to evolve and modernize in the future;

• Inefficiency and Delays in Operations: Traditional banking procedures are often cumbersome, labor-intensive, and inefficient, especially when it comes to international transactions and settlements. We address this issue by holding funds in various currencies and cryptocurrencies in our correspondent accounts, ensuring sufficient amounts for instant execution of client orders;

These gaps create unique opportunities for our project to offer new solutions to the market, which not only address these shortcomings but also provide clients with an enhanced banking experience using cutting-edge technologies.

Target Audience Needs and Project Solutions

Diverse Customer Needs:

The target audience of our project encompasses a wide range of clients, from individual investors to large corporations. Each group has its unique requirements and expectations from banking services. Our research indicates that among the main customer needs are:

1. Security and Reliability: Clients seek assurances of the security of their funds and personal data, especially in the context of growing cybersecurity threats;

2. Transparency and Control: Heightened interest in transparency of operations and the ability to control financial assets in real-time;

3. Accessibility and Convenience: The need for more accessible and convenient banking services that can be used anytime and anywhere;

4. Innovative Investment Products: Exploring new investment opportunities, including access to previously unavailable assets, such as private investments and tokenized assets in cryptocurrency.

Project Solutions

In response to these needs, our project offers the following solutions:

1. As mentioned above, plus integration of Blockchain Technologies for Security and Transparency: Further use of blockchain to ensure a high level of security and transparency of operations, allowing clients to have full control and visibility of their assets;

2. Utilization of a reliable secure digital platform for ease of access: Development of an intuitive digital platform that provides convenient access to financial management;

3. Tokenization of Securities to Expand Investment Opportunities: Offering tokenized assets, including private investments and real estate, making them accessible to a wide range of investors and clients;

4. Personalized Financial Solutions: Providing personalized financial solutions tailored to the unique needs of different customer groups.